Creating Shared Value and Fan Loyalty in the Korean Professional Volleyball Team

Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment

This study highlights the importance of brand image for fan loyalty in team sport. A parsimonious 4-factor, 20-indicator structure effectively represents brand image. In contrast to Keller’s proposed model, relationships between the brand image’s components were discovered. Thus, in line with means-end theory, a brand-image model should incorporate causalities among brand attributes, benefits, ...

Moving beyond Fan Typologies: the Impact of Social Integration on Team Loyalty in Football. Moving beyond Fan Typologies: the Impact of Social Integration on Team Loyalty in Football

The purpose of this paper is to develop detailed insight into loyalty among football fans of Hibernian FC, moving beyond typologies to a more socially grounded approach. Issues explored included patterns of consumption, distinctions between fan groups and antecedents of loyalty. The origins and development of the club are evaluated and consumer fanaticism, football fan loyalty, consumption beha...

The Impact of Team Reputation and Team Quality on the Loyalty of the Fans of Iranian National Volleyball Team: A Mediating Role of Satisfaction

Background. Attention to the loyalty of fans to the long-term success of sports organizations has become increasingly important. On this note, it seems necessary to pay attention to the variables that predict and influence the loyalty of spectators. Objectives. The aim of this study was to determine the mediating role of satisfaction in the effect of team reputation and team quality on the loy...

Creating Shared Value

Sport Fan Team Identification Formation in Mid-Level Professional Sport

Team identification, the degree to which an individual feels psychologi­ cally linked to a team, has been a focal point in studies of sport fans and sport spectatorship (e.g. Fink et al., 2002; Jones, 1997; Wann & Branscombe, 1993; Wann & Dolan, 1994; Wann & Schrader, 1997). Although the development of team identification has been examined extensively in established sport markets, the purpose o...